History and Evolution of SEO

History of SEO

HISTORY OF GOOGLE

Google it :   is the sentence that we probably hear and use every single day. Searching the internet using google or another search engine is the activity that we all practice daily. So let us have a glance through the history and evolution of search engine. Its birth is speculated around 1991.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the task of influencing the online visibility of website or web page in a web search engines result. It can be boiled down to 3 core elements, crawling, caching and indexing for publishing the results. Crawling basically means following a path SEO begins with crawl experience of google bot. For example, crawls our site, details of which are recorded in a file within our server log files. Indexing is the process of adding web pages into google search depending upon which meta tag you used (index or no index). Caching helps you to improve the load time of your web pages and thus optimize your site for the search engines.



SEO practices can be broadly classified into two, white hat and black hat SEO. White hat SEO refers to the most genuine practices to gain higher page rank. They strictly stick into on to the google guidelines for SEO. Black hat SEOs look for loopholes in google algorithm in order to rank higher in the search engines.

KEYWORD STUFFING 

Keyword stuffing may lead to website being temporarily banned or penalized on major search engines. The repetition of words in meta tags may explain why many search engines no longer use these tags, nowadays, search engines focus more on the content that is unique. comprehensive relevant and helpful that over all makes the quality better which makes keyword stuffing useless. B-ut it is still practiced by many webmasters.

WEBMASTER

Is a person responsible for maintaining one or more website. The title may refer to web architects.

  1. Web Developers
  2. Site Authors
  3. Website Administrators
  4. Website Owners
  5. Website Coordinator Or Website Publishers
The duties of webmaster may include ensuring that the web servers, hardware and software are operating correctly designing the website generating and revising web pages. Replying to user comments and examining traffic through the site.

PASSING THE JUICE

Link juice or passing juice is a common SEO term. It is the power that is considered to be passed to your site by black links from any external or internal sites or pages. This power said to be a vote for your website recommended that is one of the most important factors that google bot uses in determining your sites search ranking. 

GOOGLE ADWORDS (Google Ads)

Is an online advertising platform developed by google, where advertisers bid to display brief, advertisements, service offering, it can place ads both in the results of search engines like google search and non search websites, mobile apps, and videos. Services are offered under a pay-per click (PPC) pricing model.

GOOGLE ADSENCE

Is a program run by google through which website publishers in the google network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. these advertisements are administrated, stored, and maintained by google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per action service. But discontinued it in October 2008 in favor of a double click offering.

GOOGLE SUGGEST 

Is one of the most prominent. four years before it was considered stable the future was developed in 2004 by google engineer Kevin Gibbs and the name was chosen by Morrisa Mayer. Google and other large search companies maintain a black list that prevents the display of queries social responsibility interpreted as violating their social responsibility.

SOCIAL MEDIA SIGNAL INTERACT (Updates Of 2010)

We can see the suggestion from google while we type for a query. These rolled out in September. In December, both Google and Bing added social signals.


 





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