On-Page Optimization

 SEO 

SEO (Search Engine Optimization)Is the process of increasing quality and quantity of website traffic by increasing the visibility of website to user.

SEO Title Characteristics :

  • length of title is only 55-66 characters.
  • Unique titles.
  • Use apt keywords.
  • Must contain 3 or more words (else google take it as an error).
  • Focus on the keywords.
  • No full capital letters (why because pixel width is 512, using capital letter can exceed the limit).

SNIPPET 

It is a single search result out of a set of result and generally consists of
  • URL
  • Title
  • Description 

META DESCRIPTION

It provides brief summary of web page.

Characteristics or Rules :

  • 155-160 characters.
  • 1024 pixel width.
  • Unique meta description.
  • Impressive and attractive.
  • Focusing on keyword.
  • Meta tag only work on head section.
  • If no meta decision given it will take <h1> from the body.
eg :
  • <html>
  • <head>
  • <title> this is meta tag </title>
  • Meta name = "description"
  • Content = "this is meta description"/>
  • </head>
  • </html>

Two types of SEO Optimization

  1. Off-Page optimization
  2. On-Page optimization

OFF-PAGE OPTIMIZATION

To improve ranking of the website we do some other activities out side the site.

For example :
Article presenting , news link (anchor texts), book marking, blog posting, image posting, video making etc.

ON-PAGE OPTIMIZATION


It is the practice of optimizing elements on website in order to improve search ranking and visibility.

OPTIMIZING OF-PAGE HEADER

h1 - Tag is most visible to users. There is no spell or grammatical errors.
Only one <h1> can be used, else it will be confusing.

- Contain targeted keywords. 

h2 - Tag is subheading and contain similar keywords following to <h1>
h3 - Tag subheading to <h2> and so on.
eg:
<h1>H1,H2 and H3 header tags for SEO
</h1>
<h2> why are h1,h2,h3 header tags 
important for SEO?</h2>
<h3> How to use h1,h2,h3 header tags are follows:</h3>
also keep in mind header tags are readable and grammatically correct.

Optimization On Body Portion:

  • Each and every sentence need to be simple.
  • Avoid complexity.
  • Length of characters less than 20.
  • Word and sentence user friendly.
  • Focusing words by making it bold italic etc.
  • Optimize according to the users interest.

ANCHOR TEXT OPTIMIZATION

It is the linking tag used to link from one page to another.
  • Anchor text is blue and underlined.
  • Don't use another pages link in our site, even if we are using add rel="no follow" attribute.
  • Crawling can boost by adding anchor tag.
Eg:
<a href=" 

IMAGE OPTIMIZATION

Having images with right format, size and dimensions.

Html attributes that matter for image SEO:
  • Alt text - <img alt="image description">
  • File name- <img src="image-name.jpg">
  • Title - <img title="image title"/>
Important facts that has to be noticed when image is adding:
  • Use the right format.
  • Use appropriate file name.
  • Add Alt text whereas title text is not compulsory.
  • Use relevant images of your content.








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