Posts

Showing posts from May, 2021

On-Page Optimization

Image
 SEO  Is the process of increasing quality and quantity of website traffic by increasing the visibility of website to user. SEO Title Characteristics : length of title is only 55-66 characters. Unique titles. Use apt keywords. Must contain 3 or more words (else google take it as an error). Focus on the keywords. No full capital letters (why because pixel width is 512, using capital letter can exceed the limit). SNIPPET  It is a single search result out of a set of result and generally consists of URL Title Description  META DESCRIPTION It provides brief summary of web page. Characteristics or Rules : 155-160 characters. 1024 pixel width. Unique meta description. Impressive and attractive. Focusing on keyword. Meta tag only work on head section. If no meta decision given it will take <h1> from the body. eg : <html> <head> <title> this is meta tag </title> Meta name = "description" Content = "this is meta description"/> </head> ...
Post a Comment
Read more

Search Console-Website Verification Tool

Image
 SEARCH CONSOLE It is a basic tool of google to verify and submit websites. It is a free resource platform where our website can communicate with google and vice versa. Therefore, google call it as a mock-point. Google webmasters tool is the old name of Search Console. Important Features of Search Console are: Setting preferred country. Submit and check sitemap. Set crawl Rate. Can set a preferred domain. Show crawl errors. Steps to Verify Your Website on Search Console Step 1 Open the site -  http://google.com/webmasters/tools Step 2 There is a display box with select property where we can add domain or URL prefix. In URL prefix paste your website address then-continue. Step 3 Select the URL inspection from current window and paste your website address on that. Step 4 In the next appearing page, click on the button 'TEXT LIVE URL'. When URL is automatically verified, it become green color. Click on request indexing. Step 5 Search your website address on  google.com. If y...
Post a Comment
Read more

Important GOOGLE Algorithm Change

Image
 PANDA ALGORITHM CHANGE Google panda update is a search filter introduced in February 2011. Its aim was content farming , content spinning , it also checks for content duplication, grammatical errors, spelling mistake to lower the rank of low quality sites or thin sites, in particular content farming or content mill is a website. Where its content is writer for SEO bots instead of human radars.  Content spinning is taking out a text writer in one way, and rewriting it so that it sounds in another way. PENGUIN ALGORITHM CHANGE It rolled out in April 2012 , it was an effort to avoid low quality website that give spamming links and keyword stuffing. Link spamming include link exchange, link selling, and buying penguin also peeps out for comment spamming is by trying to get links to their websites by posting links to their sites everywhere. They also give the links in the comment space. WIKI SPAMMING : Wikipedia is a site where everybody who can access the internet can edit the c...
Post a Comment
Read more

History and Evolution of SEO

Image
HISTORY OF GOOGLE Google it :   is the sentence that we probably hear and use every single day. Searching the internet using google or another search engine is the activity that we all practice daily. So let us have a glance through the history and evolution of search engine. Its birth is speculated around  1991. SEO (Search Engine Optimization) Search Engine Optimization (SEO) is the task of influencing the online visibility of website or web page in a web search engines result. It can be boiled down to 3 core elements, crawling, caching and indexing for publishing the results.  Crawling basically means following a path SEO begins with crawl experience of google bot. For example, crawls our site, details of which are recorded in a file within our server log files. I ndexing is the process of adding web pages into google search depending upon which meta tag you used (index or no index). C aching helps you to improve the load time of your web pages and thus optimize ...
Post a Comment
Read more